Key aspects of the Marketing Coordinator:

• Creative Design
• Media Management
• Business Development
• Promotional Events
• Leadership

The Marketing Coordinator is responsible for internal and external design for all digital and print projects. They frequently engage with local residents, businesses and media to capture new customers, and are the in-house expert of all brand and marketing strategies. The Marketing Coordinator ensures that all spa events and social media are effectively  publicized. This role will also be charged with discovering new opportunities within the community to establish a stronger bond with our target audience and increase local market share. This position will oversee all social media posting and engagement, coordinate corporate wellness and other marketing events, and will be the primary lead on the company's philanthropic activities and in-house and public marketing material creation. This position will also be responsible for logistics including room setup, reservations, decorations, entertainment, ordering food and marketing for multiple types of events. They will be the primary lead on the company's philanthropic activities.

This role will be responsible for assisting with answering the Leader on Duty (LOD) line. This role will be expected to be fully trained as a Guest Services Representative, both in software and in daily operational tasks, and be ready to assist/fill in if needed. The responsibilities of this role are estimated at 20 hours per week. This role will report to the Director of Operations.  

Marketing Materials and Creative

• Design all creative content for advertising materials for both in-house retail & service promotions, and outside advertising.
• Manage all branded and co-branded materials for consistency and adherence to brand standard.
• Create an annual marketing calendar for the spa, highlighting various sales areas on a monthly basis.

Social and Other Media

• Post on a weekly, and more as needed, basis to social media.
• Create bi-monthly video content to be shared on social media.
• Engage with social media followers to increase exposure.
• Create events in social media for internal and external promotions
• Write, edit, and publish a monthly newsletter via email.
• Write, edit and distribute press releases to local media.

Business Development

• Identify and vet new ideas and guest experiences, and work with the Leadership team for roll-out.
• Create events to launch new products, promote spa treatments, educate guests, promote guest appreciation, and promote corporate good-will in the community.
• Collaborate with the Leadership team to enhance promotional opportunities that will increase business and revenue.
• Direct and manages community relations strategy.
• Research, identifies and capitalizes on new market opportunities.
• Work with corporate affiliates on cross-promotional initiatives.
• Actively market our corporate chair massage and spa services to local companies.
• Maintain relationships with local hotels and bed & breakfast owners/concierge to gain referrals for in-room massage needs & coordinates fulfillment of opportunities with the Guest Services Coordinator.
• Foster relationships with wellness coordinators of local companies to drive new event opportunities.
• Research new opportunities for participation in trade shows, wellness fairs, festivals and clinics.
• Review and update Product Review Guides on a regular basis.
• Coordinate and maintains internal staff donations of services.

Promotional Events

• Serve as the main point of contact for corporate wellness and community events from inquiries to booking through event day.
• Lead event planning meetings and event evaluations.
• Plan for event logistics including conceptualization, connecting to target audiences, allocating budgets, finding venues/dates, etc, and assists the Event Coordinator who is responsible for the execution of events.
• Order and maintain all event and meeting supplies.
• Create floor plans and general timelines for each event.
• Ensure collection photos, videos, and promotional material from events.

Administrative Duties and Record Keeping

• Coordinate and maintain internal staff donations of services.
• Prepare past, current, and future calendars of events scheduled.
• Log all missed opportunities to discuss in Leadership meetings.
• Prepare monthly/yearly revenue reports.
• Develop and manage the marketing budget/forecast/contracts/financials.
• Create periodic goals for marketing efforts to reach company goals.
• Maintain statistical records of success of all marketing efforts, including monthly social media statistics, event statistics, and outside advertising statistics.
• Oversee internet marketing strategies; and website development and performance.
• Maintain updated marketing records in company project management software, i.e. Monday.com.

Leadership

• Attend all Leadership meetings and trainings.
• Plan and attend additional meetings/communications with Guest Service Coordinator and Event Coordinator as spa parties and other events occur.
• Assist with the LOD system, including the LOD phone line as well as the FDS to LOD Google chat, to handle staff questions and call offs.
• Fully able to assist a location or fill in for Guest Service Representatives as needed.
• Perform other special projects as assigned.

Communication

• Monitor emails, chats and voicemail several times daily.
• Answer and place phone calls as appropriate.
• Receive, responds to and processes requests from local charitable organizations for donations of services and/or products.
• Report on any guest situations, problems and feedback during any previous events.
• Communicate additional staff needs to the Guest Service Coordinator and/or Event Coordinator in a timely fashion.
• Proofread all proposals, contracts, and responses to correspondence for mistakes before forwarding to recipients.
• Maintain filing systems and an organized office space.
• Attend monthly plan & review meetings with the Director of Operations.
• Provide support and backup to Guest Services staff and Leadership, and other duties as assigned.

Required Knowledge, Skills, and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, as assigned. The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proven marketing and relationship building skills.
• Excellent computer skills in a Microsoft Windows environment, including Microsoft/Open Office/Google document and spreadsheet creation/Photoshop/Adobe Illustrator/Canva, and scheduling software, i.e. Zenoti.
• Strong analytical skills, and ability to identify relevant data and utilize it to impact spa revenue.
• Self-starter and ambition to create new ideas.
• Excellent oral and written communication skills.
• Type at least 50 words per minute.
• Excellent oral and written communication skills.

• Excellent interpersonal and guest service skills.

• Ability to work with various departments and foster teamwork.

• Ability to work independently with minimal supervision.

• Skills in record keeping.

• Ability to maintain the confidential nature of Leadership information.

• Ability to travel for meetings, events, trade shows, fairs and career development training, and maintain a flexible work schedule.
  

• Excellent organizational skills.

• Must be able to identify and resolve problems in a timely manner.

Education and Experience

• Bachelor’s or Associate's Degree in Marketing, Communications, Graphic Design or related field.
• A history of providing excellent customer service.
• Experience with marketing, advertising and/or promotions.
• One to two years of training or supervision of others preferred.
• Experience in the salon/spa and/or hospitality industry preferred.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to see, talk and hear. The employee frequently is required to sit and use hands along with fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision.

EOE Statementnt

Morgan Ford Massage & Spa provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.