Marketing Coordinator
Morgan Ford Massage Therapy
Description
Key aspects of the Marketing Coordinator:
- Creative Design
- Media Management
- Business Development
- Promotional Events
- Leadership
The Marketing Coordinator is responsible for internal and external design for all digital and print projects. They frequently engage with local residents, businesses and media to capture new customers, and are the in-house expert of all brand and marketing strategies. The Marketing Coordinator ensures that all spa events and social media are effectively publicized. This role will also be charged with discovering new opportunities within the community to establish a stronger bond with our target audience and increase local market share. This position will oversee all social media posting and engagement, coordinate corporate wellness and other marketing events, and will be the primary lead on the company's philanthropic activities and in-house and public marketing material creation. This position will also be responsible for logistics including room setup, reservations, decorations, entertainment, ordering food and marketing for multiple types of events. They will be the primary lead on the company's philanthropic activities.
This role will be responsible for assisting with answering the Leader on Duty (LOD) line. This role will be expected to be fully trained as a Guest Services Representative, both in software and in daily operational tasks, and be ready to assist/fill in if needed. The responsibilities of this role are estimated at 20 hours per week. This role will report to the Director of Operations.
Marketing Materials and Creative
- Design all creative content for advertising materials for both in-house retail & service promotions, and outside advertising.
- Manage all branded and co-branded materials for consistency and adherence to brand standard.
- Create an annual marketing calendar for the spa, highlighting various sales areas on a monthly basis.
Social and Other Media
- Post on a weekly, and more as needed, basis to social media.
- Create bi-monthly video content to be shared on social media.
- Engage with social media followers to increase exposure.
- Create events in social media for internal and external promotions
- Write, edit, and publish a monthly newsletter via email.
- Write, edit and distribute press releases to local media.
Business Development
- Identify and vet new ideas and guest experiences, and work with the Leadership team for roll-out.
- Create events to launch new products, promote spa treatments, educate guests, promote guest appreciation, and promote corporate good-will in the community.
- Collaborate with the Leadership team to enhance promotional opportunities that will increase business and revenue.
- Direct and manages community relations strategy.
- Research, identifies and capitalizes on new market opportunities.
- Work with corporate affiliates on cross-promotional initiatives.
- Actively market our corporate chair massage and spa services to local companies.
- Maintain relationships with local hotels and bed & breakfast owners/concierge to gain referrals for in-room massage needs & coordinates fulfillment of opportunities with the Guest Services Coordinator.
- Foster relationships with wellness coordinators of local companies to drive new event opportunities.
- Research new opportunities for participation in trade shows, wellness fairs, festivals and clinics.
- Review and update Product Review Guides on a regular basis.
- Coordinate and maintains internal staff donations of services.
Promotional Events
- Serve as the main point of contact for corporate wellness and community events from inquiries to booking through event day.
- Lead event planning meetings and event evaluations.
- Plan for event logistics including conceptualization, connecting to target audiences, allocating budgets, finding venues/dates, etc, and assists the Event Coordinator who is responsible for the execution of events.
- Order and maintain all event and meeting supplies.
- Create floor plans and general timelines for each event.
- Ensure collection photos, videos, and promotional material from events.
Administrative Duties and Record Keeping
- Coordinate and maintain internal staff donations of services.
- Prepare past, current, and future calendars of events scheduled.
- Log all missed opportunities to discuss in Leadership meetings.
- Prepare monthly/yearly revenue reports.
- Develop and manage the marketing budget/forecast/contracts/financials.
- Create periodic goals for marketing efforts to reach company goals.
- Maintain statistical records of success of all marketing efforts, including monthly social media statistics, event statistics, and outside advertising statistics.
- Oversee internet marketing strategies; and website development and performance.
- Maintain updated marketing records in company project management software, i.e. Monday.com.
Leadership
- Attend all Leadership meetings and trainings.
- Plan and attend additional meetings/communications with Guest Service Coordinator and Event Coordinator as spa parties and other events occur.
- Assist with the LOD system, including the LOD phone line as well as the FDS to LOD Google chat, to handle staff questions and call offs.
- Fully able to assist a location or fill in for Guest Service Representatives as needed.
- Perform other special projects as assigned.
Communication
- Monitor emails, chats and voicemail several times daily.
- Answer and place phone calls as appropriate.
- Receive, responds to and processes requests from local charitable organizations for donations of services and/or products.
- Report on any guest situations, problems and feedback during any previous events.
- Communicate additional staff needs to the Guest Service Coordinator and/or Event Coordinator in a timely fashion.
- Proofread all proposals, contracts, and responses to correspondence for mistakes before forwarding to recipients.
- Maintain filing systems and an organized office space.
- Attend monthly plan & review meetings with the Director of Operations.
- Provide support and backup to Guest Services staff and Leadership, and other duties as assigned.
Required Knowledge, Skills, and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, as assigned. The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven marketing and relationship building skills.
- Excellent computer skills in a Microsoft Windows environment, including Microsoft/Open Office/Google document and spreadsheet creation/Photoshop/Adobe Illustrator/Canva, and scheduling software, i.e. Zenoti.
- Strong analytical skills, and ability to identify relevant data and utilize it to impact spa revenue.
- Self-starter and ambition to create new ideas.
- Excellent oral and written communication skills.
- Type at least 50 words per minute.
- Excellent oral and written communication skills.
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Excellent interpersonal and guest service skills.
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Ability to work with various departments and foster teamwork.
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Ability to work independently with minimal supervision.
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Skills in record keeping.
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Ability to maintain the confidential nature of Leadership information.
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Ability to travel for meetings, events, trade shows, fairs and career development training, and maintain a flexible work schedule.
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Excellent organizational skills.
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Must be able to identify and resolve problems in a timely manner.
Education and Experience
- Bachelor’s or Associate's Degree in Marketing, Communications, Graphic Design or related field.
- A history of providing excellent customer service.
- Experience with marketing, advertising and/or promotions.
- One to two years of training or supervision of others preferred.
- Experience in the salon/spa and/or hospitality industry preferred.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to see, talk and hear. The employee frequently is required to sit and use hands along with fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision.
EOE Statementnt
Morgan Ford Massage & Spa provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Hiring
Hourly
$18 - $20 / hr
Licensed Massage Therapist – Chair Massage/Out calls
Morgan Ford Massage Therapy
Description
We are seeking "as needed" licensed massage therapists for chair massage events and out calls to local bed and breakfast/inns, hotels, homes. Pay is 50% commission (generally $45/hour for chair massage and $55-65 for 60 minute out calls). Employee status.
Hiring
Single Event
Payrate is not specified + Tips
Licensed Massage Therapist
Morgan Ford Massage Therapy
Description
We are seeking a professional and highly-skilled licensed massage therapist to assist with our growing clientele. This position is a vital role in our spas, ensuring each guest is fully relaxed, finding relief from pain, and leaving feeling their best. Licensed massage therapists in this position provide massage services to our regular guests at one, or more, of our spa locations. You should be able to perform or willing to learn -Deep tissue -Swedish -Sports -Hot stone -Reflexology -Prenatal Must have a valid license from the Missouri Board of Massage Therapy. Must be willing to develop treatment plans for clients and make product recommendations. Benefits for full-time employees include supplemental insurance, vacation, wellness benefits, and product/service employee discounts. Pay on level system up to 50% commission from services, plus tips, and 10% commission from retail sales. Employee status.
Hiring
Full Time
$40 - $50 / hr
Licensed Esthetician
Morgan Ford Massage Therapy
Description
We are seeking a highly-skilled and reliable licensed esthetician to join our growing team. This position plays a key role in our spa staff, ensuring the most relaxing and rejuvenating experience possible for our clients. This position is to provide services at one, or more, of our spa locations. Training Provided. Services include: -Facials -Body treatments -Full body waxing, including Brazilian waxing -Chemical peels -Microdermabrasion -High frequency. Applicants must also be eager to learn and perform full body massage modalities allowed under their license, including Hot Stone Massage, Prenatal Massage, Swedish Massage, and Lymphatic Drainage; in person training is provided.
Knowledge of Bioelements, PCA and/or Farmhouse Fresh skin care lines is a plus. Must be willing to make product recommendations and work on building a clientele to complement our current book of regular clients. Benefits for full-time employees include supplemental insurance, vacation, wellness benefits, and product/service employee discounts. Pay on a leveling system starting with increasing commission and hourly back-up for first 90 days. 10% commission on product sales, plus all tips.
Accepting Applications
Full Time
Payrate is not specified
Guest Services Representative
Morgan Ford Massage Therapy
Description
Compensation: $14/hr base pay plus up to $3/hour weekly performance pay to start; Paid vacation and limited benefits for full time upon tenure.
Position Summary: The Guest Services Representatives at Morgan Ford Spas are the vital link to customer service and satisfaction. They are the "first responders" to all guests and manage the entire process before, during and after our guests service experience. Guest Service Representatives are committed to serving our guests with additional products and services to ensure that all of their needs are met. They stand for company growth and profitability. They are meticulous, conscientious and uphold all company systems and structures. Customer service is their calling. Guest Service Representatives are world-class professionals, organized, detail oriented and effective communicators, and are individuals committed to doing what it takes to accomplish the company goals, targets and objectives.
Objectives: The front desk is the lifeline of Morgan Ford Massage & Spa. Your impression when someone walks in the door is the first impression they will make. We want our guests to walk in and be wowed with your greeting. We expect you to pay very close attention to the dress code at all times. Be sure not to wear revealing clothing, have your hair and makeup done before you come to work each day. Leave your troubles at the door when you walk in each day and treat each guest personally to be very accommodating to their every need.
Job Description: The responsibilities of a Guest Services Representative at Morgan Ford Spas include:
-Providing a friendly, professional greeting to all callers and visitors
-Ensuring a warm, friendly welcome to clientele and staff
-Completing daily opening and closing procedures according to checklists
-Scheduling appointments and monitoring availability of treatments and staff to ensure punctual service
-Organizing schedules to fully utilize time while ensuring the clients' needs are prioritized
-Helping each person who approaches the front desk with an inquiry, and checking out each guest after their appointment
-Suggesting appropriate retail products to clients and motivating sales of products, gift certificates, packages, specials, memberships, and service re-booking
-Accepting and delivering all packages, mail, and messages to the appropriate staff member
-Setting up food or decorating as necessary for on site events and other special occasions
-Assisting in administrative tasks
-Ensuring cleanliness and orderliness in the spa with light cleaning duties
-Completing cash reports and monitoring cash register, handling and distributing staff cash gratuities.
-Controlling, assisting and distributing supply and retail inventory.
-Tracking sales and performance numbers
-Participating in monthly plan & review meetings with management
-Participating in quarterly staff events, which may be on a day/time outside of your normal working schedule
Skills & Requirements: Team player and motivated self-starter. Excellent customer service skills; a "people person" -Ability to work long hours if necessary. Well organized, proactive, and exceptional at multi-tasking. Demonstrates confidentiality and discretion. Maintains a courteous demeanor and professional appearance. Strong math skills. Ability to type at least 40 words per minute.
Education & Experience: High school education or equivalent required; some college or industry experience preferred. At least two years working in a salon or spa, professional office environment, call center, or hospitality industry. Work experience may be substituted with education in a similar field. Proficient with Microsoft/Open Office programs (Word, Excel), and computer file management Knowledge of or ability to learn Internet programs (Google Drive, Booker, etc.) Telephone system knowledge and ability to troubleshoot routine computer issues. Knowledge of office/computer equipment including PC, scanner, printer, iPad/Tablet.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to see, talk and hear. The employee frequently is required to sit and use hands along with fingers, to handle or feel. The employee is required to stand, walk, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job includes close vision.
EOE Statement: All qualified applicants will receive consideration for employment without regard to sex, race, ethnicity, protected veteran, or disability status.
Accepting Applications
Hourly
$14 / hr + Commission
Equal Opportunity Employer
Our company is an equal opportunity employer/affirmative action employer, and as such affirms the right of every person to participate in all aspects of employment without regard to gender, race, color, religion, national origin, ancestry, age, marital status, sexual orientation, pregnancy, disability, citizenship, military or protected veteran status, gender expression and/or identity, or any other status or characteristic protected by federal, state, or local law.
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Our Hiring Culture
At Morgan Ford Massage and Spa, we believe that great service starts with its employees. If you are an enthusiastic team player who cares about giving people a great experience, apply today!
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