Job Summary
Liberty Buick is seeking a customer-focused and results-driven Sales Associate – Live Chat Support to engage with online visitors, answer inquiries, and help convert website traffic into dealership appointments and sales opportunities. The ideal candidate has excellent written communication skills, a positive attitude, and the ability to provide exceptional customer service in a fast-paced environment.

Key Responsibilities

• Respond promptly and professionally to customer inquiries via live chat.
• Assist customers with questions about new and pre-owned vehicle inventory, pricing, financing, promotions, and dealership services.
• Qualify leads by gathering customer information and identifying their vehicle needs.
• Schedule sales appointments for customers with dealership sales consultants.
• Follow up with online leads through chat, email, text, or phone as appropriate.
• Maintain accurate customer records and interaction notes in the dealership's CRM system.
• Provide accurate information while ensuring a positive and engaging customer experience.
• Collaborate with the sales, finance, and service departments to address customer needs.
• Meet or exceed lead response time, appointment-setting, and customer satisfaction goals.
• Stay up to date on current vehicle models, features, incentives, and dealership promotions.

Qualifications

• High school diploma or equivalent; associate's or bachelor's degree is a plus.
• Previous experience in customer service, sales, live chat, or call center support preferred.
• Excellent written communication, grammar, and typing skills.
• Strong interpersonal and problem-solving abilities.
• Ability to multitask and manage multiple chat conversations simultaneously.
• Proficiency with CRM systems, live chat platforms, and Microsoft Office or Google Workspace.
• Ability to work flexible schedules, including evenings, weekends, and holidays as needed.
• Automotive dealership experience is a plus but not required.

Preferred Skills

• Strong sales and customer relationship-building skills.
• Active listening and needs assessment.
• Attention to detail and accuracy.
• Professional, friendly, and customer-first attitude.
• Ability to work independently and as part of a team.
• Comfortable working in a performance-driven environment with measurable goals.

Performance Metrics

• Live chat response time.
• Customer satisfaction (CSAT) scores.
• Lead conversion rate.
• Appointment-setting rate.
• Sales opportunities generated.
• CRM data accuracy and follow-up compliance.

Benefits

• Competitive salary plus performance incentives (where applicable).
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Retirement savings plan (401(k), if offered).
• Employee discounts.
• Paid training and career advancement opportunities.
• Supportive team environment.